{"id":29665,"date":"2024-08-03T20:04:17","date_gmt":"2024-08-03T17:04:17","guid":{"rendered":"https:\/\/www.ffdu.com.ua\/?p=29665"},"modified":"2025-02-14T07:29:16","modified_gmt":"2025-02-14T05:29:16","slug":"shcho-take-trend-nolo","status":"publish","type":"post","link":"https:\/\/www.ffdu.com.ua\/en\/2024\/08\/03\/shcho-take-trend-nolo\/","title":{"rendered":"What is the NoLo trend?"},"content":{"rendered":"

NoLo<\/strong> is an acronym for soft drinks and low-alcohol beverages. According to the latest reports from IWSR, a leading analyst of global beverage trends, the shift towards lighter alcoholic and even non-alcoholic beverages has been gaining momentum in recent years.\u00a0<\/span><\/p>\n

The popularity of soft or low-alcohol drinks is growing every year. The trend of \"soft and low-alcohol drinks\" is becoming an increasingly prominent trend among consumers.<\/span><\/p>\n

Millennials and Generation Z consume less alcohol and are more mindful than previous generations. They are much more receptive to new beverage concepts, which is driving the development of new niche and hybrid categories.\u00a0<\/span><\/p>\n

Currently, this group of consumers makes up about 65% of the global population, with an estimated purchasing power of over $165 billion and a growing willingness to spend it through online channels.<\/span><\/p>\n

What can be soft and low-alcohol drinks?<\/strong><\/p>\n

As for non-alcoholic drinks made from grapes, just like traditional ones, they are produced through a process called vinification, i.e. during the fermentation of grape juice.\u00a0<\/span><\/p>\n

De-alcoholisation takes place only before bottling. It can be carried out in a number of ways, but the most common are the vacuum extraction method and the rotating cone method. The former involves evaporating ethanol by heating it to 30\u00b0C. The second, more expensive method uses centrifugal force and low temperature to separate the alcohol, so that the wine does not change its taste and aroma as much.<\/span><\/p>\n

Both white (including sparkling) and red grape beverages made from different grape varieties can undergo the de-alcoholisation process.<\/span><\/p>\n

How is non-alcoholic beer made?<\/strong><\/p>\n

Non-alcoholic beer production technologies are based either on reducing the amount of alcohol in beer by eliminating or reducing fermentation, or on removing alcohol from the finished beer.<\/span><\/p>\n

Disappearance of fermentation<\/strong><\/p>\n

Special yeasts are used that do not dump maltose into alcohol, or fermentation is stopped at a certain stage by cooling. The resulting beer contains a large amount of sugar, and its taste is far from traditional.<\/span><\/p>\n

Alcohol removal<\/strong><\/p>\n

Alcohol removal is possible by thermal methods that use the low boiling point of the alcohol. Vacuum distillation and vacuum <\/span><\/p>\n



<\/p>","protected":false},"excerpt":{"rendered":"

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