{"id":31366,"date":"2025-08-01T09:39:27","date_gmt":"2025-08-01T06:39:27","guid":{"rendered":"https:\/\/www.ffdu.com.ua\/?p=31366"},"modified":"2025-08-01T09:39:27","modified_gmt":"2025-08-01T06:39:27","slug":"chomu-brendam-ne-varto-povnistiu-doviriaty-teksty-shi","status":"publish","type":"post","link":"https:\/\/www.ffdu.com.ua\/en\/2025\/08\/01\/chomu-brendam-ne-varto-povnistiu-doviriaty-teksty-shi\/","title":{"rendered":"Why should brands not fully trust AI texts?"},"content":{"rendered":"<p>5 reasons related to authenticity, audience trust, propaganda and loss of creativity.<\/p>\n<p>1. Without human intervention, AI content turns into a stream of text and is not authentic.<\/p>\n<p>2. The level of trust decreases when readers realise that they are not being addressed by a human. It's all about the similarity of presentation.<\/p>\n<p>3. Large language models do not create new information.<\/p>\n<p>4. The muscle of creativity atrophies without practice. The brain adapts to simplification and gets used to only editing the finished product.<\/p>\n<p>5. Active users of LLM services are gradually getting used to accepting AI texts as truth.<\/p>\n<p>The author is Diana Ishchenko, communications expert at Compions.Agency, creative director of Internews Ukraine.<br \/>\nSource: mmr.ua<\/p>","protected":false},"excerpt":{"rendered":"<p>5 reasons related to authenticity, audience trust, propaganda and loss of creativity. 1. Without human intervention, AI content turns into a stream of text<\/p>","protected":false},"author":1,"featured_media":31367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-katehorii"],"_links":{"self":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/comments?post=31366"}],"version-history":[{"count":1,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31366\/revisions"}],"predecessor-version":[{"id":31368,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31366\/revisions\/31368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/media\/31367"}],"wp:attachment":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/media?parent=31366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/categories?post=31366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/tags?post=31366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}