{"id":31729,"date":"2025-12-01T09:29:13","date_gmt":"2025-12-01T07:29:13","guid":{"rendered":"https:\/\/www.ffdu.com.ua\/?p=31729"},"modified":"2025-12-01T09:29:13","modified_gmt":"2025-12-01T07:29:13","slug":"perevahy-ta-koryst-pytnykh-johurtiv","status":"publish","type":"post","link":"https:\/\/www.ffdu.com.ua\/en\/2025\/12\/01\/perevahy-ta-koryst-pytnykh-johurtiv\/","title":{"rendered":"Advantages and benefits of drinking yoghurts"},"content":{"rendered":"

Drinking yoghurt is a liquid fermented dairy (or non-dairy) beverage rich in live cultures. The main drivers of the market are growing health awareness, demand for probiotic nutrition, and convenience on the go.<\/span><\/p>\n

New trends in the drinking yoghurt market:<\/span><\/p>\n

\u25b8 Growing demand for probiotic drinks for gut health<\/span><\/p>\n

\u25b8 Innovations in low sugar and high protein variants<\/span><\/p>\n

\u25b8 Growth of plant-based alternatives to yoghurt drinks<\/span><\/p>\n

\u25b8 Significant consumer shift towards clean label products<\/span><\/p>\n

\u25b8 Rapid expansion of small pack sizes for single portions<\/span><\/p>\n

\u25b8 Premium fortified drinking yoghurts with a nutrition focus<\/span><\/p>\n

\u25b8 Growth in online sales of yoghurt drinks<\/span><\/p>\n

\u25b8 Local tastes are gaining strong regional significance<\/span><\/p>\n

\u25b8 Committed to sustainability with recyclable bottle materials<\/span><\/p>\n

\u25b8 Growing preference for lactose-free yoghurt drinks<\/span><\/p>\n

Support for digestive health and immune support<\/span><\/p>\n

According to Pristine, consumer interest in digestive health and immune support is steadily growing. This factor is increasing the demand for drinking yoghurt, as it naturally contains live cultures. Manufacturers are responding by launching probiotic-enriched versions to meet this trend.<\/span><\/p>\n

Modern consumer patterns<\/span><\/p>\n

Busy consumers increasingly prefer nutritious drinks on the go, as is the case with natural yoghurt. Drinkable yoghurt is well positioned to meet this demand by offering portability without compromising on nutritional value. As a result, brands are expanding single-serve formats and convenient packaging to capitalise on this trend.<\/span><\/p>\n

Among the leaders of the Ukrainian market, major yoghurt producers are Ukrainian Milk Alliance and Terra Food Group, as well as international companies Danone Ukraine and Lactalis. <\/span><\/p>\n

The top Ukrainian producers include the winners of the independent tasting competition Favorite Food & Drinks: Terra Food Group, Ternopil Milk Plant (TM Molokiya), Yuria (TM Voloshkove Pole), Favor (TM AMA), Onur, which produce dairy products, including yoghurts.
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According to Pristine Market Insights Pvt. Ltd. Reproduction, the largest global players are:<\/span><\/p>\n

\u25b8 Danone<\/span><\/p>\n

\u25b8 Nestl\u00e9<\/span><\/p>\n

\u25b8 Yakult<\/span><\/p>\n

\u25b8 Chobani<\/span><\/p>\n

\u25b8 Lactalis<\/span><\/p>\n

\u25b8 Friesland Campina<\/span><\/p>\n

\u25b8 General Mills<\/span><\/p>\n

\u25b8 Arla<\/span><\/p>\n

\u25b8 Morinaga<\/span><\/p>\n

\u25b8 Pillars<\/span><\/p>\n

\u25b8 Abel & Cole<\/span><\/p>\n

\u25b8 CP-Meiji<\/span><\/p>\n

\u25b8 Lala<\/span><\/p>\n

\"\"<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Drinking yoghurt is a liquid fermented dairy (or non-dairy) beverage rich in live cultures. The main market drivers are the growth of<\/p>","protected":false},"author":1,"featured_media":31739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-31729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rynok"],"_links":{"self":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/comments?post=31729"}],"version-history":[{"count":1,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31729\/revisions"}],"predecessor-version":[{"id":31740,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31729\/revisions\/31740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/media\/31739"}],"wp:attachment":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/media?parent=31729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/categories?post=31729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/tags?post=31729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}