{"id":31962,"date":"2026-01-14T11:20:45","date_gmt":"2026-01-14T09:20:45","guid":{"rendered":"https:\/\/www.ffdu.com.ua\/?p=31962"},"modified":"2026-01-14T11:20:45","modified_gmt":"2026-01-14T09:20:45","slug":"navishcho-kompaniiam-dehustatsijni-konkursy","status":"publish","type":"post","link":"https:\/\/www.ffdu.com.ua\/en\/2026\/01\/14\/navishcho-kompaniiam-dehustatsijni-konkursy\/","title":{"rendered":"Why companies need tasting competitions"},"content":{"rendered":"<p>Professional tasting competitions in the food industry and retail are an effective tool for independent product quality assessment. Such events are a neutral platform where suppliers and retailers can present their products, receive professional feedback and establish new partnerships. Read more about the principles and objectives of such competitions.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-31967\" src=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-400x263.png\" alt=\"\" width=\"400\" height=\"263\" srcset=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-400x263.png 400w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-1216x800.png 1216w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-768x505.png 768w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-18x12.png 18w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-430x283.png 430w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-700x461.png 700w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3-150x99.png 150w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/4-3.png 1219w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-31968\" src=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-400x264.png\" alt=\"\" width=\"400\" height=\"264\" srcset=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-400x264.png 400w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-1210x800.png 1210w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-768x508.png 768w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-18x12.png 18w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-430x284.png 430w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-700x463.png 700w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8-150x99.png 150w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/8.png 1213w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h4 class=\"wp-block-heading\">Why companies need tasting competitions<\/h4>\n<p>For suppliers, participation in competitions is an opportunity to demonstrate innovations, test updated recipes or confirm the benefits of a traditional product range. Retailers get a tool to update their descriptor bank and find the best products for the shelves.<\/p>\n<p>The main tasks of the professional competition:<\/p>\n<ul class=\"wp-block-list\">\n<li>objective evaluation of tasting samples;<\/li>\n<li>identifying category leaders;<\/li>\n<li>positioning of products in the manufacturer's line or in relation to competitors;<\/li>\n<li>confirmation of the unique properties and value of the products.<\/li>\n<\/ul>\n<p>Samples may be submitted by manufacturers, importers, distributors and retailers. Products are submitted from regular batches intended for sale or processing.<\/p>\n<h4><img decoding=\"async\" class=\"alignnone size-medium wp-image-31963\" src=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-400x266.png\" alt=\"\" width=\"400\" height=\"266\" srcset=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-400x266.png 400w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-1204x800.png 1204w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-768x510.png 768w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-18x12.png 18w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-430x286.png 430w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-700x465.png 700w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1-150x100.png 150w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/1-1.png 1210w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31964\" src=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-400x264.png\" alt=\"\" width=\"400\" height=\"264\" srcset=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-400x264.png 400w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-1213x800.png 1213w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-768x507.png 768w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-18x12.png 18w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-430x284.png 430w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-700x462.png 700w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1-150x99.png 150w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/5-1.png 1216w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h4>\n<h4 class=\"wp-block-heading\">What products are served for tasting<\/h4>\n<p>The categories depend on the specialisation of the competition: from narrow-profile ones (wine, cheese, coffee) to general ones covering dozens of groups - from beverages and bakery products to deli meats, fish products, frozen convenience foods and alternative proteins.<\/p>\n<p>For objectivity, products are segmented: FMCG, b2b, innovative developments, imports, etc. Industrial, craft, farm products and products with certification (organic, kosher, halal) are eligible to participate.<\/p>\n<p>The organisers determine the technical requirements for the samples: category name, volume, packaging, expiry date and transport conditions.<\/p>\n<h4 class=\"wp-block-heading\">How to prepare products for tasting<\/h4>\n<p>Manufacturers submitting products to the competition must comply with two main conditions: the integrity of the packaging and the relevance of the expiry date.<\/p>\n<p>The products are submitted for the competition in the same form as for sale.<\/p>\n<p>Further preparation is the responsibility of the organisers. The products are unpacked, portioned and, if necessary, cooked to perfection in the case of semi-finished products.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31965\" src=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-400x265.png\" alt=\"\" width=\"400\" height=\"265\" srcset=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-400x265.png 400w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-1205x800.png 1205w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-768x510.png 768w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-18x12.png 18w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-430x285.png 430w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-700x465.png 700w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1-150x100.png 150w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/6-1.png 1213w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31966\" src=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-400x266.png\" alt=\"\" width=\"400\" height=\"266\" srcset=\"https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-400x266.png 400w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-1202x800.png 1202w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-768x511.png 768w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-18x12.png 18w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-430x286.png 430w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-700x466.png 700w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7-150x100.png 150w, https:\/\/www.ffdu.com.ua\/wp-content\/uploads\/2026\/01\/7.png 1213w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h4>\n<h4 class=\"wp-block-heading\">How tasting samples are evaluated<\/h4>\n<p>The methodology depends on the goals of the competition.<\/p>\n<p>Competitive contests rank products within categories. Tasters are calibrated and samples are coded to ensure impartiality. Evaluation competitions check the compliance of products with the declared organoleptic characteristics and standards.<\/p>\n<p>The tasting panels are composed of independent experts: representatives of retail, HoReCa, industry associations, manufacturing companies, and specialised educational institutions. The tasting is conducted in a \"blind\" manner, with no discussion between the members of the commission.<\/p>\n<p>Favorite Food &amp; Drinks is a platform for presenting new developments, testing innovations and receiving professional feedback. For suppliers, participation is a confirmation of quality, strengthening of negotiating positions and an additional competitive advantage.<\/p>\n<p><strong>How to get involved:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>submit an application and sign an agreement by 10 February 2026;<\/li>\n<li>provide samples by 20 February 2026;<\/li>\n<li>receive conclusions and awards on 24 March 2026.<br \/>\nThe competition will be held simultaneously with Food Industry Solutions, an industry award for design and technological solutions for the food industry, HoReCa and retail.<\/li>\n<\/ul>\n<p><strong>24-25 February 2026 - VI\u0406I Favorite Food &amp; Drinks together with II Food Industry Solutions, Kyiv<\/strong><\/p>\n<p><strong>24 March - Closed meeting of food retail leaders in the format: awards, mini-exhibition, conference, Kyiv<\/strong><\/p>\n<p><strong>Register your tasting samples here <a href=\"https:\/\/forms.gle\/6xWS5Ca5WFWWTk447?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExTnV3TlExS0p2cU8wcEo2N3NydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5ZtFxJeXjh6X_XIPVnSIsjg0Sd3m1dCxuPC4SgmUjjiH2qKdhDo2rsZfOpVg_aem_FVnE9pKzNZUVNvBsUANisQ\">https:\/\/forms.gle\/6xWS5Ca5WFWWTk447<\/a><\/strong><\/p>\n<p><strong>Candidates for tasters can register here <a href=\"https:\/\/forms.gle\/UsZgecRVDx4QefjY8?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExTnV3TlExS0p2cU8wcEo2N3NydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR7izPTvOQihudLOEKW1RRqGsR_iQGB_X_DRKh-IXm0lUKQO1fmrY3zuudjSKw_aem_zfyPPbgvJ9RIcaV4TQnEpQ\">https:\/\/forms.gle\/UsZgecRVDx4QefjY8<\/a><\/strong><\/p>\n<p><strong>The recommended deadline for applications is 10 February 2026<\/strong><\/p>\n<p><strong>The best of the best - to the table!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Professional tasting competitions in the food industry and retail are an effective tool for independent product quality assessment. Such events are a neutral<\/p>","protected":false},"author":1,"featured_media":31969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-31962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novyny"],"_links":{"self":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/comments?post=31962"}],"version-history":[{"count":1,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31962\/revisions"}],"predecessor-version":[{"id":31970,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/posts\/31962\/revisions\/31970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/media\/31969"}],"wp:attachment":[{"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/media?parent=31962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/categories?post=31962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ffdu.com.ua\/en\/wp-json\/wp\/v2\/tags?post=31962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}