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TOP-8 trends of the European food market according to Favorite Food & Drinks

20 Aug

Let's take a look at the main trends that we have collected especially for you while travelling around Europe. All of them will come to our retail sooner or later.

TOP-8 trends in the European food market according to Favorite Food & Drinks:

  1. Convenience food 

🥗 The category of convenient fresh food is growing. Ready-to-eat snacks are enriched with healthy ingredients (herbs, seeds, spices) and superfoods (quinoa, chia, guarana, goji berries, etc.). Experts estimate that in 2023, the convenience food market will generate USD 98.25 billion in revenue. The market is expected to grow by 5.45% annually (CAGR 2023-2028).

  1. Mono store

🧀 Stores of mono-products, such as cheese, chocolate, meat, wine, are now not just a place to buy, but also tourist centres with souvenirs, places to communicate and gain knowledge.

  1. Eco-friendly

🌱 The trend towards eco-friendly consumption and healthy eating is only growing from year to year, forcing manufacturers to meet it as much as possible and implement measures aimed at taking care of the environment. 60% of European consumers find a product with a "low carbon footprint" more attractive.

  1. Farm products

🐝 A surge in sales of local farmers' products not only in markets, but also in small shops in crowded areas and special places in large shopping malls. Sellers tell customers about the origin of the products: where they are grown, how they are produced, and by whom. Such communication is becoming an integral part of the culture of buying and selling.

  1. Client-orientation

🤝 Communication and trust in the buyer-seller chain come to the fore. The way service staff communicate is part of the atmosphere of an establishment. 55% of consumers in Western Europe "feel more engaged" when a brand communicates with them.

  1. Local food

🇺🇦 Emphasising the origin and promotion of national products with the image of the flag is increasingly appearing not only on packaging, but also at the point of sale. 

  1. PET-friendly

🐕 In Europe, you will not see signs saying "no pets allowed". There is always clean water for animals and rules to remind owners about the presence of animals on the territory.

  1. Inclusivity

🦽 New retail space or the modernisation of existing retail space by default involves compliance with modern barrier-free requirements and inclusivity standards. That is, entrances and exits, aisles between shelves, movement between floors, and toilets are adapted for people with disabilities. In the realities of Ukraine, this is one of the key aspects for retail development. 

👆 Each of these trends deserves a separate discussion. Therefore, we will raise these topics in the following posts.