⭐28% of the tasting samples provided are the trademarks of the chains participating in Favorite Food&Drinks 2024 (autumn).
Such a significant share demonstrates the interest of chains in demonstrating excellent quality, safety and unquestionable taste characteristics to consumers.
Private labels allow us to offer our customers the best quality products at a favourable price.
The introduction of the SOM allows retail chains to gain a number of advantages, such as control over the production of goods, their quality, pricing, etc., which encourages retailers to create and develop their own brands.
Trademarks are one of the tools for the development of trade in general and retail chains in particular. Trademarks help to strengthen competitive positions, as they are a means of identifying goods belonging to a particular retail chain and distinguishing a trading company from its competitors.
The share of private labels continues to grow globally, as can be seen in the graph below.
Source of the chart account Laureano Turiezo Esteban