VARUS retail chain is a multiple winner of Favorite Food & Drinks has launched an advertising campaign to promote its own-branded meat range.
Choosing sausage products requires attention to product quality and taste. All these features are combined in the products of VARUS' own Varto brand.
TM Varto: high quality at the best price
The Varto private label is the flagship of the mid-price segment, serving as a worthy alternative to well-known brands. Varto products are not inferior in quality to these brands, as they are manufactured in accordance with state standards and strict quality requirements, but the prices are significantly lower - at least by 20%.
Cooperation with national producers💛
VARUS cooperates with the best Ukrainian manufacturers to create products for Varto. These are well-known companies that have won the trust of customers and have high quality standards. For example:
- Alan Meat Factory with FSSC 22,000 certificate.
- Yubileiny Meat Processing Plant with modern warehouses and refrigeration equipment.
- "MSVT"
- Farro.
Since these are products of Ukrainian manufacturers, most of the items participate in the National Cashback programme.
Regular tastings, including for customers, are held to improve the taste characteristics. For example, in December 2024, Varto's Medicinal and Milk sausages were tasted and highly praised by consumers. By the way, both products were also awarded a gold medal at the prestigious Favorite Food & Drinks award. The quality, natural taste and compliance of the products with safety standards were particularly recognised.
It is noteworthy that the first two suppliers of the retail chain are also winners of Favorite Food & Drinks and have been awarded by a professional and independent competition.
Varto's range of FMCG products is constantly expanding and currently includes a wide selection of meat products, sausages, cheeses, dairy products, sweets and drinks, groceries and preserves. All products are created to VARUS' special order and meet high standards of taste and quality.
Look for products on the shelves that have been awarded the Favorite Food & Drinks award by independent professionals.
🍽The best to the table!
