Fruit puree market
Fruit puree is a homogeneous, blended product made from fresh or processed fruit, commonly used in beverages, baby food, desserts, sauces and bakery products due to its rich flavour and nutrients.
Benefits of fruit purees:
- Demand for organic purees with a clean label is growing globally.
- Tropical fruit purees are gaining popularity in the flavoured drinks segment.
- Fruit purees are increasingly gaining ground in premium baby food offers.
- Dairy producers are integrating fruit purees for flavour and nutrition.
- Healthy drinks with fruit purees to enhance natural appeal.
- Manufacturers are introducing eco-friendly packaging for fruit purees around the world.
- Exotic fruit mixes were launched, targeting health-conscious consumers.
- There is a growing demand for sugar-free and low-calorie fruit purees.
- The online store expands its coverage of fruit purees and market penetration.
- Innovative use of local and seasonal fruit in puree.
Tropical fruit purees such as mango, guava and passion fruit are increasingly used in smoothies, juices and alcoholic beverages. Their exotic taste, rich nutritional value and natural appeal appeal to health-conscious and adventurous consumers.
Due to the rise in health concerns and lifestyle-related diseases, consumers are increasingly opting for low-calorie, sugar-free fruit purees in snacks, desserts and drinks. This caters to the needs of diabetics, people on keto diets and people watching their weight, who are looking to enjoy without guilt.
Below is an infographic of the global fruit puree market shares by players, 2024
The largest market share of 13.5% is held by Dohler GmbH, which has an office and production facilities in Ukraine. The company's Ukrainian office actively supports the independent professional tasting competition Favorite Food&Drinks, with representatives participating as tasters.
Source: Pristine Market Insights