Depending on the country, the share of private label growth in Europe ranges from 22 to 45%. This growth reflects consumers' understanding of their preferences and the interest of chains in providing excellent quality, safety and taste.
Sergey Chorny, Director of the VARUS retail chain's FMCG department, will take part in a blind assessment of the organoleptic qualities of the tasting samples submitted to the tasting competition.
Among his professional implementations is the development and launch of a line of mid-price segment products under the Origin brand.
"We are constantly searching through the entire range of products in the VARUS retail chain," says the taster.
The professional credo of the taster: "Do your job in such a way that you are not ashamed of the work you have done".
We are glad to welcome you and cooperate!
VARUS - is a national supermarket chain represented on the Ukrainian grocery retail market by Omega. The first store of the chain was opened in 2003 in Dnipro, and currently there are 115 supermarkets in different cities of Ukraine and a DarkStore in Kyiv. The VARUS chain operates in several formats: classic supermarkets, To Go stores and the VARUS.UA conscious shopping service.
The best of the best - to the table!
- 24-25 February 2026 - VIІI Favorite Food & Drinks together with II Food Industry Solutions, Kyiv
- 24 March - Closed meeting of food retail leaders in the format: awards, mini-exhibition, conference, Kyiv
Register your tasting samples here https://forms.gle/6xWS5Ca5WFWWTk447
Candidates for tasters can register here https://forms.gle/UsZgecRVDx4QefjY8
The recommended deadline for applications is 10 February 2026