The Ukrainian supermarket chain EKO MARKET has summed up the results of its main sale of the year, which lasted from 27 to 30 November. During the four days of the promotion, Ukrainians took advantage of discounts on everyday goods. In a number of categories, demand grew by several tens of percent, which means that sales increased many times over compared to a normal week.
The number of receipts has also increased, which shows that Black Friday has really brought new customers to the stores and activated regular customers.
ECO MARKET emphasises that most often the baskets were filled with goods with discounts of up to 60% - products that Ukrainians use every day and for which the price difference is most noticeable.
The absolute favourite of Black Friday was WASH&FREE detergent, with sales increasing 50 times compared to the previous week before the discount days.
Roshen's Kyiv Evening was also a favourite among ECO MARKET guests: it was bought 28 times more often than usual. Another Roshen candy was also among the leaders, with sales of assorted chocolates increasing almost 28 times.
Whiskas cat food was also popular with customers, who bought 23% more of it in total.
The record was set by the ECO MARKET in Shostka (19 Pryvokzalna Street), where demand for Whiskas jumped by 14.2 %. In simple terms, this means that while usually the product was bought several times, during Black Friday it was sold in packages, far exceeding the usual volume.
The story is similar with Roshen New Year's gifts. In Berdychiv (7a Hrushevskoho Street), they were sold by 9.4% more.
Top shops and top products
The highest sales volume was recorded in EKO MARKET in Pereiaslav-Khmelnytskyi (42 Shkilna Street). It was the most actively sold out:
These products immediately responded to the promotion and became the most visible growth drivers in the store.
The leading categories of Black Friday
These are everyday and seasonal products, so customers immediately responded to the discounts - especially on the eve of the winter holidays. EKO MARKET emphasises that the results of Black Friday confirmed that Ukrainians are attentive to favourable offers and are ready to buy more if the discounts are real and clear. That's why the chain focused on essential goods and hit the audience's demand.