Statistics for 2024-2025 show a significant increase in the popularity of non-alcoholic beer in Ukraine and the world with a steady upward trend.
Market growth is driven by a growing health consciousness, product availability, changing lifestyles and demand for popular but non-alcoholic beverage choices.
Non-alcoholic beer is beer with minimal or no alcohol content, intended for sober consumption. Beer with an alcohol content of up to 0.5% is considered non-alcoholic.
Low calorie content compared to regular beer adds to the benefits of non-alcoholic beer alternatives. These products help to improve hydration, which is attractive to consumers who lead an active lifestyle, engage in physical activity and play sports.
The market leaders - partners of Favorite Food & Drinks, major companies Carlsberg (tasters) and AB InBev Efes (winner of 2024, 2025) - are actively developing this segment, increasing the share of such drinks in their portfolio.
New trends in the non-alcoholic beer market:
▸ Health-conscious consumers are increasingly choosing soft drinks
▸ Premium craft non-alcoholic beer is rapidly gaining popularity
▸ Celebrity endorsed brands raise awareness of the category globally
▸ Demand for non-alcoholic beer in e-commerce is growing rapidly
▸ Big brands launch several non-alcoholic options
Young people are the fastest adopters of the category
▸ The volume of non-alcoholic beer is expected to exceed that of ale
▸ Craft brewers improve the taste with modern technology
▸ Retailers promote promotions of Dry January non-alcoholic beer
▸ Regions launch localised flavours of non-alcoholic beer
Increased focus on health and moderation is changing beverage choices, according to research by Pristine. This shift is pushing consumers towards non-alcoholic beer for its health benefits - enjoying the taste of beer without the risk of intoxication, hangovers or impaired coordination.
Lighting manufacturers are expanding their portfolios to meet the growing demand for health-related products.
The obvious availability in supermarkets and online stores increases visibility and sales. This reach helps craft beer brands to compete effectively.
Recognition: breweries are increasingly participating in local, national and international tasting competitions, which indicates both high product quality and high competition, encouraging producers to claim the sensory features and benefits of beer.
Tasting competition awards prove quality to the business community, attract the attention of consumers and generate discussion on social media.
❇️ The world's leading producers of non-alcoholic beer:
