"Packaging is the marketing equivalent of a first date. It has just a few seconds to charm, tell the story of the product and create an unforgettable impression. This is the first and extremely important contact between the manufacturer and the consumer, which determines the further relationship with the brand," says Yulia Koran, a member of the judging committee, who heads the marketing department of Galicia-Trade LLC (Galicia and Svitanok juices).
Yulia's expertise is impressive and admirable:
- practical experience in production marketing since 2017.
- launched 50+ new products in 8 FMCG product categories.
Yulia has experience working with leading national grocery brands such as:
- Yarych, biscuits, crackers;
– Rozalini, cakes and confectionery;
– LIMO, ice cream;
- Galicia and Dawn, juices and nectars.
In addition, we have implemented freelance projects in the non-food category to create and promote brands, such as textiles and a medical centre.
We appreciate that Yulia is sharing her expertise with us and will take part in the evaluation of the Food Industry Solutions entries.
Applications for participation in Food Industry Solutions will be accepted until 10 September 2024.