5 reasons related to authenticity, audience trust, propaganda and loss of creativity.
1. Without human intervention, AI content turns into a stream of text and is not authentic.
2. The level of trust decreases when readers realise that they are not being addressed by a human. It's all about the similarity of presentation.
3. Large language models do not create new information.
4. The muscle of creativity atrophies without practice. The brain adapts to simplification and gets used to only editing the finished product.
5. Active users of LLM services are gradually getting used to accepting AI texts as truth.
The author is Diana Ishchenko, communications expert at Compions.Agency, creative director of Internews Ukraine.
Source: mmr.ua