"The tasting competition is useful for both consumers and retailers, especially for retailers and filling stations. At the competition, we see what new, improved products the market offers and how it behaves. I am happy for Ukraine that manufacturers are developing and offering interesting solutions that meet the demand of different consumers.
It is particularly interesting to observe the growth and development of food products on the market. Manufacturers are getting a real tool to communicate the quality and health benefits of their products to consumers.
"The competition is useful for manufacturers because the results of participation are feedback on how interesting, useful, and in demand the product is on the market," says Mykhailo Hrydnytskyi, Head of In-House Production Projects at KLO, an honorary taster of Favorite Food & Drinks 2026.
"I believe that the opportunity to have labels and packaging evaluated by professionals is even more beneficial for manufacturers. After all, marketing messages reach consumers' eyes before they taste the product
In my opinion, Favorite Food&Drinks is the best business tool that provides not only objective assessment but also unbiased feedback to suppliers," the taster sums up.
Mr Mykhailo is one of those experts who never stops in their professional development, monitoring the market and improving their skills.
"Sensory analysis of food products" is one of the practical trainings that Mr Mykhailo successfully completed, confirming his impeccable skills and professionalism.
Retail at the filling stations is actively developing and growing, offering drivers and passengers full-fledged food and service.
🍽️Найкраще - to the table!
🔎24-25 February 2026 - VIІI Favorite Food & Drinks together with II Food Industry Solutions, Kyiv
🏆24 March - Closed meeting of food retail leaders in the format: awards, mini-exhibition, conference, Kyiv
🧀 Register for tasting samples here https://forms.gle/6xWS5Ca5WFWWTk447
🍴Candidates for tasters can register here
https://forms.gle/UsZgecRVDx4QefjY8
📲The recommended deadline for applications is 10 February 2026