The shop-in-shop format is not just shelves with goods inside a large store. It allows brands to open their own spaces inside well-known retail chains, while maintaining their brand identity and values.
The photo shows the shop window of the cheese store MAISON DES FROMAGES (House of Cheese) in Lausanne, Switzerland.
A speciality shop where you can buy from a wide range of cheeses, including traditional, artisanal and farmhouse varieties.
This store often features rare and imported cheeses that are hard to find in regular supermarkets.
Fromager is a cheese seller who not only helps customers choose cheese, but can also tell them about its history and features, answer questions and offer options according to your request.
One of the significant advantages of this store format is the opportunity for consumers to taste the products to make a guaranteed good choice of cheese.
The shop window displays various heads of real cheese, as well as decorative elements imitating cheese heads.
The retail interior décor uses a lot of wood, which gives the impression of craft production, creating a special atmosphere and contributing to the unique experience and satisfaction of customers.
Commercial equipment is partly deliberately placed outside the shop-in-shop to attract interest and "bring" the consumer inside the store.
The special temperature regime inside the store and the availability of additional refrigeration equipment allows for longer storage of different cheeses that require different temperature conditions.
The cooperation between suppliers and retailers helps to implement such trade formats or provide the best shopping experience and meet consumer demand not only for goods but also for emotional satisfaction.
Elena Sinitsina
