Drinking yoghurt is a liquid fermented dairy (or non-dairy) beverage rich in live cultures. The main drivers of the market are growing health awareness, demand for probiotic nutrition, and convenience on the go.
New trends in the drinking yoghurt market:
▸ Growing demand for probiotic drinks for gut health
▸ Innovations in low sugar and high protein variants
▸ Growth of plant-based alternatives to yoghurt drinks
▸ Significant consumer shift towards clean label products
▸ Rapid expansion of small pack sizes for single portions
▸ Premium fortified drinking yoghurts with a nutrition focus
▸ Growth in online sales of yoghurt drinks
▸ Local tastes are gaining strong regional significance
▸ Committed to sustainability with recyclable bottle materials
▸ Growing preference for lactose-free yoghurt drinks
Support for digestive health and immune support
According to Pristine, consumer interest in digestive health and immune support is steadily growing. This factor is increasing the demand for drinking yoghurt, as it naturally contains live cultures. Manufacturers are responding by launching probiotic-enriched versions to meet this trend.
Modern consumer patterns
Busy consumers increasingly prefer nutritious drinks on the go, as is the case with natural yoghurt. Drinkable yoghurt is well positioned to meet this demand by offering portability without compromising on nutritional value. As a result, brands are expanding single-serve formats and convenient packaging to capitalise on this trend.
Among the leaders of the Ukrainian market, major yoghurt producers are Ukrainian Milk Alliance and Terra Food Group, as well as international companies Danone Ukraine and Lactalis.
The top Ukrainian producers include the winners of the independent tasting competition Favorite Food & Drinks: Terra Food Group, Ternopil Milk Plant (TM Molokiya), Yuria (TM Voloshkove Pole), Favor (TM AMA), Onur, which produce dairy products, including yoghurts.
According to Pristine Market Insights Pvt. Ltd. Reproduction, the largest global players are:
▸ Danone
▸ Nestlé
▸ Yakult
▸ Chobani
▸ Lactalis
▸ Friesland Campina
▸ General Mills
▸ Arla
▸ Morinaga
▸ Pillars
▸ Abel & Cole
▸ CP-Meiji
▸ Lala
